Social Media Manager Service
With social media there’s a clue in the name – it’s all about sociability. In days gone by, you grew your business locally by word of mouth; satisfied customers told other prospects who then became clients and so on.
These days you can have a client in Bangkok as easily as in Basingstoke and word of mouth spreads globally as well as locally via on-line tools, such as your website, blogs, LinkedIn, Facebook and Twitter.
But just having a presence on these sites doesn’t mean that you have a social media strategy – which is where we come in.
Our tailor-made Social Media Manager system offers you a structured, on-line programme, which will help you develop relationships with clients and prospective customers. And not only that, but we can help you meet your business goals and improve your ROI – always dear to an accountant’s heart!
By taking advantage of our Social Media Manager service, you will benefit from blogs for your website, Twitter and LinkedIn, written by a dedicated copywriter who understands your business, plus management of all your social media accounts.
We won’t try and sell you services you don’t want or aren’t ready for. What we will do is to offer you a complete range of on-line marketing solutions. And to find out how much our existing accountancy clients love what we do for them, visit our gallery.
Like many professional firms, Lincolnshire based accountancy firm, Moore Thompson, understood the importance of marketing through social media, but were unsure as to how this would work well in a professional services environment and for the perceived time involvement, the business benefits they would achieve. Louise Hildred, the firms Marketing Manager, explains: “At first, the partners were a little sceptical as to how social media could help us reach our target audience, which is small to medium size business owners and private clients seeking tax and wealth management advice.
“We knew some accountancy firms outside of our region were beginning to utilise social media but we assumed it was still more geared towards “advertising” until we spoke to JE Consulting.”
JE Consulting are Moore Thompson’s marketing advisers and work alongside Louise and the marketing team at Moore Thompson to provide an off line and on line marketing presence,.
“Whilst we have worked with the team at JE Consulting for many years on our marketing programme the social media platforms were not, until about 18 months ago, part of this strategy. Says Louise “they have introduced the firm to the benefits of social media marketing and have established a presence for the firm utilising platforms such as Face Book, LinkedIn, Twitter, and Blogging techniques. Our partners have all received LinkedIn training, helping us to understand the importance of how to effectively use LinkedIn to communicate with and develop new professional contacts and referrers and how to use the tool for business development.”
Louise continues: “We started with a basic social media package, which included a daily blog, daily tweets, Facebook and LinkedIn updates, along with the monitoring and management of our social media profiles.
“However, as the campaign began to build momentum and attract an audience, we have worked with JE Consulting team to build upon that success and further develop the social media strategy. Now, along with the firm’s daily blogs and tweets, we’ve added expert blogs and tweets for ten of our partners, which enable us to showcase our expertise in a variety of service areas – from business acquisitions to personal tax and financial planning.”
“We have also used social media really effectively to expand and target niche industry sectors. For example, Agriculture where we have used blogging and twitter really effectively to target the young farming community and engage with them on their level”
I have no doubt that the skills and expertise that JE Consulting has bought to our firm, particularly with the implementation of an extensive social media and e-marketing programme have helped us develop new business and communicate more effectively with our clients” Their work has helped us to raise our profile and attract new business from forward thinking businesses who’ve seen our social media presence.”